
I just can’t help but to vent out regarding this issue.
As a Filipino (and as a taxpayer as well), I support “It’s More Fun in the Philippines”, Department of Tourism’s new campaign to boost Philippine tourism amidst another issue that the campaign was plagiarized from a 1951 Swiss tourism slogan. And I believe that this ridiculous issue was raised by either:
a. a competitor ad agency (who didn’t get the DOT’s nod),
b. someone’s who’s not on PNoy’s side, or most likely,
c. just plain Filipino crabs.
I think it doesn’t matter anymore whoever started this, but I’m sure it’s maliciously driven. And the fact that this issue was spread out, ibig sabihin na maraming mga putang inang Pilipinong pinapairal na naman ang crab mentality. Pambihira, kaya hindi umaasenso ang ating bayan dahil pilit nating pinababagsak kung anuman/sinuman ang nakakaangat sa atin. If you look at the campaign’s website (http://www.itsmorefuninthephilippines.com), you will see that it’s modern looking yet very Pinoy (because of the banig design). Mataba ang utak ng mga nakaisip nito, at halatang pinag-isipang mabuti bago inilabas ang kampanyang ito.
I believe that “It’s more fun…” is not one of the most original slogans (tulad ng “Amazing” ng Thailand), but let’s put it in this way. May mga kanta na magkakaparehas ng kanta. Halimbawa, “Hold On”. Parehas may kantang “Hold On” ang pamagat ang grupong Neo Colours at Side A. Pakinggan n’yo, parehas ba ng tono? Parehas ba ng lyrics? Isa pang halimbawa. “Forever”. Kaya ko kayong bigyan ng tatlong singers na may magkakaibang kanta na “Forever” ang title: Sina Martin Nievera at Regine Velasquez , Kenny Loggins at Rex Smith. See? It’s a matter of packaging, at kung pinuntahan n’yo yung site, makikita n’yo ang pagka-Pilipino ng site.
Mga kapwa ko Pilipino, tigilan na natin ang ugaling talangka. Kalimutan na natin ang ating colonial mentality. Magtulungan tayo para maitaguyod ang turismo, at ang ikauunlad ng ating bayan. At kung wala naman kayong mabuting masasabi, wag na kayong magsalita. Hindi kayo nakakatulong; nakakagulo lang kayo.
And it’s more fun in the Philippines. Wag na kayong kumontra.
(I have posted the same on my other blog, rand(). Please visit it as well.)